ANDA Events collaborated with FC Barcelona to organize the first international women’s camp in Barcelona, along with filming a promotional spot. The main challenge was launching the camp on a global scale, which required a joint communication strategy with the club and the creation of new resources.

Our solution involved leveraging a robust global structure, enabling us to effectively reach our target audience. The event made a worldwide impact, featuring on TV and radio stations globally, and attracting players from 20 different nationalities. This initiative not only showcased FC Barcelona’s commitment to women’s sports but also highlighted ANDA’s expertise in executing large-scale, impactful events.

Through meticulous planning and strategic execution, this camp has set a new standard for international sports events, reinforcing FC Barcelona’s global presence and ANDA Events’ leadership in creating memorable experiences.