Experiential Advertising Archives

From Concept to Pool: Lycra’s Innovative Launch

ANDA Events collaborated with Lycra to launch their new swimwear line, featuring Olympic athletes and a strategic timeline. The project culminated in a high-profile cocktail event and water polo match, alongside a global advertising campaign, showcasing Lycra’s innovation and ANDA’s expertise in executing impactful, multi-faceted events.

Global Reach: FC Barcelona’s International Women’s Camp

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ANDA Events partnered with FC Barcelona to launch the first international women’s camp, overcoming global scale challenges with strategic communication and resource creation. The event’s worldwide impact highlighted FC Barcelona’s commitment to women’s sports and ANDA’s expertise in large-scale events, attracting players from 20 nationalities and featuring globally on TV and radio.

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